Chenille, from the French word meaning “fuzzy caterpillar”, is a type of embroidery made from loops of yarn, resulting in a finished design with a soft, fuzzy appearance. The marketplace, in its never-ending search for something new and different, is rediscovering the world of chenille.

Chenille embellishments are produced on specialised machinery and demands size. The amount of design detail is directly proportional to the design size - The smaller the design size, the lesser the detail. The promotional products industry also makes use of chenille for sweat shirt emblems, or direct chenille-embroidery applications.

There’s a whole new world just waiting to be explored! Stunning results can be achieved when liberal amounts of both chenille and embroidery are incorporated into a single, well-integrated design.