OUR COMPANY
Embroidery Dot Com is today, one of the largest embroidery manufacturers based in Kwa-Zulu Natal, South Africa. We have consistently positioned ourselves as the best and most modern production house in the embroidery industry. Our annual travels abroad, in search of new technology and trends; has enabled us to offer a wide variety of specialized services ranging from Appliqués, Laser Cutting, Engraving, Sequins, Cut-Work, Cornely and Faux Chenille to Caps, Promotional Items and much much more… We are large enough to meet any client’s requirement yet small enough to offer uncompromising customer service.
VALUE PROPOSITION
We understand that quality products at affordable prices and quick turn-around times are vital in a dynamic, speed to market focused environment. That is why at Embroidery Dot Com, we offer you a no-nonsense approach when dealing with us. Whether you are from the automotive, clothing, footwear or allied industries, from concept and design to manufacturing, Embroidery Dot Com pays detailed attention to every stage offering all-round reliability and excellence. Our company’s success is based on a winning combination of creativity and flexibility on the one hand, and precision and technology on the other, whilst production is continuously adapted to market requirements. Our close customer contact is the essential basis for fast reaction to the needs of our customers in the marketplace.
VISION STATEMENT
Our vision is to manufacture world class embellishments using innovative and sustainable manufacturing principles throughout the value chain.
MISSION STATEMENT
We will continually strive to fashion maintainable infrastructures and systems to provide Quality Service, Guaranteed Products of Global Standard and above all Customer Satisfaction.
OUR SUPPLIERS
Our raw material suppliers, both local and international are carefully handpicked against a stringent set of selection criteria that include but are not limited to: quality, cost, value for money, social responsibility, agility and delivery performance.
OUR HERITAGE
Our Managing Director and Founder, Mr. Hassan Shaik Fareed started Embroidery Dot Com in the year 2000, after having been involved in the industry for 7 years. He began his career as the Head of the Embroidery Design Department and then quickly moved on to becoming Partner and Operations Director of a reputed firm.

Mr. Shaik Fareed read for a BSc. degree in Computer Science at the then, University of Durban- Westville and went on to complete a Graphic Design Diploma. He is formally trained in Embroidery Design, Development & Manufacturing having studied in 1994 at the prestigious Gunold+Stickma GmbH training institute in Stockstadt, Germany.

With his background in Computer Science and just when the world was dealing with the dot-com boom and the Y2K scare, Mr. Shaik Fareed saw a gap in the market for specialised embellishments and speed to market. Hence, Embroidery Dot Com was born with a focus on innovation and technology. He has since, consistently positioned the company as the leading and most modern embroidery production facility in the country.

Merge hands-on leadership style to continually drive focused teams toward performance excellence and you get:

An eye for quality… A passion for excellence.